Behind the Studio
Maggie Crateau is a marketing and proposal specialist with experience helping architecture, engineering, and construction firms, as well as developers marketing real estate, position themselves to win work. Originally from Boston by way of New York and Los Angeles, she’s now based in San Diego and has supported teams across the United States with both regional and global footprints. Her work has contributed to must-win pursuits, high-profile opportunities, and large-scale projects across public and private sectors.
Her experience across firm sizes and specialties gives her a strong sense of how different teams operate—and what they need to keep work moving forward. Maggie’s strength lies in helping teams articulate how they want to be seen—connecting big-picture messaging with the realities of delivery, and translating complex expertise into well-crafted materials that resonate with clients.
She is APMP Foundation certified and currently pursuing her California real estate license to further support her work.
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From the Field
This practice is grounded in the same principles that guide architecture, engineering, construction, and real estate—fields that value vision, structure, and lasting impact.
Design with purpose.
Every brand, message, and deliverable should be intentionally shaped around how people think, what they need, and how they’ll engage with it. Like an architect balancing form and function, effective marketing is both clear and useful. The goal is always connection—and it starts with understanding what matters.
Structure with intent.
Behind every strong message or deliverable is a process that makes it repeatable. Whether it’s pursuit workflows, messaging systems, or day-to-day marketing operations, structure brings clarity. The goal is to build tools and frameworks that support your team—so things move forward without reinventing them every time.
Build with integrity.
What gets built matters, and so does how it gets done. The work is phased, intentional, and built to last—grounded in clear priorities, realistic timelines, and a commitment to doing things the right way. It’s about following through with the same attention to detail that went into the idea.
Develop for potential.
Real potential often exists—it just needs the right lens to be fully realized. Whether it’s a project, a pursuit, or a firm’s positioning, the goal is to recognize what’s already there and shape it into something stronger. The work is focused on creating long-term value and sustainable growth.